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Protect Wake County Coalition
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Protect Wake County Coalition: No New Hill Data Center

Protect Wake County Coalition: No New Hill Data CenterProtect Wake County Coalition: No New Hill Data Center
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About Protect Wake County Coalition

Futuristic data center with glowing servers and digital effects.

Our Mission

 The Protect Wake County Coalition is a volunteer-led movement advocating for responsible growth that protects the health, character, and future of our communities. We are standing together for New Hill, Apex, and surrounding areas to oppose the proposed data center and to push for updates to the Unified Development Ordinance (UDO) so that data centers are properly classified, not as light industrial uses, but as the heavy industrial facilities they truly are. Our mission is rooted in ensuring that community voices shape development decisions that affect us all now and in the future. 

Community Meeting Recap - November 12, 2025

Thank you to everyone who attended the developer-led meeting at the New Hill Community Center. The room was full, underscoring the community’s continued concern about the proposed 300 MW “New Hill Digital Campus” data center.


The developer’s team presented an overview of the project and answered questions from residents. Discussion focused heavily on noise, water usage, power demand, traffic, and the overall fit of a hyperscale facility in a residential area.

Key Highlights

  • Noise:
    The developer’s sound consultant outlined their measurement and modeling process. Apex currently has no decibel-based limits; proposed levels of 55–60 dBA at the property line are still under discussion.
     
  • Water Usage:
    The facility could require 500,000–1,000,000 gallons per day of reclaimed water during peak summer months. Residents requested more clarity on chemical use, evaporative emissions, and long-term water impacts.
     
  • Power Demand:
    The project would draw ~300 MW—nearly three times Apex’s current usage. The developer expects to connect directly to Duke Energy’s transmission system, with costs for upgrades covered by the project.
     
  • Traffic:
    With 200–250 employees across three shifts, a full traffic impact study will be required and must include coordination with NCDOT.
     
  • Buffers:
    The current plan calls for 200–250 ft building setbacks and a 60-ft Type A landscape buffer.
     

Unanswered Questions

Several important questions remain open, including those related to environmental impacts, wildlife, chemical use, power grid reliability, and emergency response. The developer has committed to providing written responses but has not given a timeline.


Next Steps

Protect Wake County Coalition will share the full list of outstanding questions and continue monitoring the project as it moves through Apex’s review process. Additional meetings and opportunities for public input are expected.

Map showing communities near a proposed 300MW data center with over 6,000 residents within 2 miles.

The developer likes to imply that their proposed “Digital Campus” isn’t being built near neighborhoods but the Town of Apex’s own Development Map tells a very different story. The yellow areas show neighborhoods already under construction, and the red areas mark proposed rezonings. Together, they paint a clear picture: this data center would sit in the middle of a rapidly growing residential area - just steps from more than 6,000 current and future residents living within a two-mile radius. 

What We’re Learning and What Comes Next

Across the country, communities like ours have been standing up to massive data center developments and they’ve taught us a few things about what really matters when projects like this come to town.


Key Takeaways:

  • Words matter -  Developers love calling these projects “campuses.” Let’s be honest, a campus has college kids, not cooling towers. This is a heavy industrial facility, not a friendly neighborhood “digital campus.” It brings no community benefit and should be treated and zoned accordingly.
  • Costs will rise - Big industrial users often get discounted power rates, which means higher bills for the rest of us.
  • Taxpayers carry the burden - Developers might pay to install new water and sewer lines, but once they’re in the ground, maintenance and repairs become our problem      and our tax dollars.
  • Environmental impact is real - The project flies in the face of Apex’s Sustainability Action Plan and would pump out significant greenhouse gas emissions. Read more here: Town of Apex Environmental Programs and Sustainability 
  • Property rights could be at risk - Future expansion could mean new transmission lines or easements that cut across private property through eminent domain.


And here’s the big one: show up in numbers. Every person in a red shirt, every voice at the podium, and every written comment counts. Visibility matters.


Upcoming Meetings:

  • Community Meeting with Developer: Wednesday, November 12 - 6:00pm at the New Hill Community Center - Please Carpool, space is limited and when the lot is full, it will be closed to vehicles.
  • Apex Town Council Meeting: Thursday, November 13, 6:00 p.m. at Town Hall (moved from Tues to Thursday due to Veterans Day)

Together, we can protect  what makes Wake County special and keep our “Peak of Good Living” from turning into a “Peak of Power Bills.”

Calendar of Events

A list of important upcoming meeting dates in Apex Town Hall.

The Digital Campus Proposal

Overview of the Submitted Proposal

  • Who is behind it? Natelli Investments LLC, a Maryland developer has applied to build a massive data center on 189 acres on Shearon Harris Road in New HIll, North Carolina (Wake County)
  • What is being requested?  The proposal asks the Town of Apex to annex the land, rezone it from rural/residential to light industrial, and amend the Apex Unified Development Ordinance to add a definition for “data storage facility.” 
  • What's Planned?
    • 4–6 (potentially up to 9) large buildings, each up to 70 feet tall 
    • Up to 100 diesel generators (3 MW each), running weekly for testing and during outages 
    • A facility drawing up to 300MW of power, about 30% of Shearon Harris Nuclear Plant’s output 
    • Cooling needs met with treated wastewater from the Western Wake Regional Water Reclamation Facility, with one-third expected to evaporate into the air (carrying potential pollutants)
  •  Economic claims by the developer:
    • $1 billion total investment 
    • About $10 million in annual tax revenue to Apex and Wake County, plus $1.2 million to the state
  •  Where it stands now?  The developer filed its annexation, rezoning, and text amendment applications with the Town of Apex on September 2, 2025. Since then, the project was presented to the Environmental Advisory Board (EAB), which voted to approve moving it forward to the next phase of review. This means the proposal will now advance through additional town boards and ultimately to the Apex Town Council for final consideration.


A futuristic data center corridor with glowing server racks and digital network connections.

Flyers to Print

We’ve created printable flyers to help spread the word about the proposed 300 MW data center at 4232 Shearon Harris Road in New Hill. These flyers outline the risks to our health, environment, infrastructure, and quality of life, and explain why rezoning this land to “light industrial” is a critical mistake.


Use them to share with neighbors, post at local businesses, or take door-to-door. Each flyer includes a QR code that links directly to our website and petition for quick access.


📥 Download the flyers below and help us raise awareness. Together, we can protect Apex and Wake County.

NO DATA CENTER (pdf)

Download

Say No Printable Flyer B/W version (pdf)

Download

Say No Printable Flyer (pdf)

Download

Upcoming Dates (jpeg)

Download

Apex _ New Hill Data Center Fact Sheet (pdf)

Download

Frequently Asked Questions

Please reach us at info@protectwakecounty.org if you cannot find an answer to your question.

We are a community group formed to educate residents and advocate against the proposed data center development in New Hill, NC. Our goal is to protect our neighborhoods, environment, and quality of life.


A developer, Natelli Investments LLC, has submitted plans for a large-scale data storage facility on nearly 190 acres along Shearon Harris Road. The proposal includes multiple tall buildings and dozens of large diesel generators.


The project raises serious concerns about noise, air pollution, water use, strain on the power grid, loss of farmland, and the impact on nearby schools and neighborhoods. 


The proposed site is on Shearon Harris Road in New Hill, a rural area near existing residential communities and schools.


Residents may experience constant noise from generators and cooling systems, increased traffic during construction, and changes to the rural character of our community.


They consume massive amounts of electricity and water, produce continuous noise, and rely on backup diesel generators that emit pollution. 


Currently, the Town of Apex does not have clear ordinances or definitions around data centers, which makes this project harder to regulate. 


Attend town meetings (wear Red!), write to council members, spread the word in your community, and join our coalition to stay updated and involved.

For Town Council meetings dates and times, click here:   

Town Council Meeting Calendar


The best way to stay informed is by joining our Protect Wake County Coalition Facebook group, where we share updates, resources, and upcoming meeting details. You can also connect with neighbors there and learn about ways to volunteer.  Click here to sign up on our Volunteer Sign Up Sheet .


Contact Us

If you have specific questions or want to get involved

Protect Wake County Coalition

New Hill, NC

Drop us a line!

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